What can we learn from this?

On YouTube alone on this topic there are some 1,500 videos with a total duration of 25.2 hours. There are videos on almost every topic, however bizarre they may be. Even on topics that aren’t any topic at all, like “we got some food at McDonald’s and film now how we eat burgers.” Who watches that stuff? Hardly anybody. Welcome to the “long tail,” the niches of exponential decline accounting for a large amount of more than 100 million videos on YouTube.

There is a point when those niches become unmarketable. We’ve seen in the video above how larksome kids set their car on fire, or half a forest. Others test flamethrowers in their bedroom or try to light a cigarette with a flamethrower. These are rather silly actions, not mentioning obviously illegal things – alone on the consuming of psychoactive salvia (prohibited in Germany) there are 13,700 videos on YouTube.

Nobody would buy adverts on such a video. However, YouTube is financed by advertising. At the same time it becomes exponentially easier to produce and upload videos with a camera on your mobile: the “long tail” gets longer, thus the costs for hosting and streaming. Well, at the same time those latter factors get cheaper by the hour, but with the commercialization of those platforms the question arises: are those microgenres endangered? And what would we miss if we didn’t have these obscure contents any more?

Microgenres are the primeval soup of the Internet. Here the trends of tomorrow crop up, therefore they are also an economic driving force.

Even if there’s no such things as a community, a subculture of youth with self-made flamethrowers – for example the discussion whether there is a danger of flames flashing back into the container appears over and over again – still those contents create social relationships.

With those single irrelevant snapshots in time our society has the unique opportunity to create a comprehensive archive of everyday life of the 21st century. Just think of the scientific value of these recordings today or in a hundred years! Therefore yes, what we consider trivial today will have considerable historic-documentary or scientific value tomorrow.

And yes, in the hands of a company like Google that is subject to commercial constraints and changes, this content is in danger of getting deleted. Out of the top 100 companies existing a hundred years ago, today still three exist. While commercial, expensively produced content has linear growth, non-commercial content grows exponentially. When there is a point where the marketable part cannot support the other any longer, we are facing the loss of this archive of amateur recordings. Unless Google knows and speculates with that value?

A possible solution might be a new initiative by Wikimedia: let’s get video on Wikipedia. Because even while today 1,500 flamethrower videos are still irrelevant for an article on Wikipedia, they could find a new home at Wikimedia Commons.

1. What are the issues of accessibility in HTML 5?
2. What is the canvas element?
3. What is the difference between video built in natively in the browser or provided through a Flash plugin?
4. Why are people in the HTML 5 working group so nasty to each other?
5. Why is accessibility important in an emerging standard?
6. Can’t accessibility be added later?
7. What is the state of support of HTML 5 in browsers?
8. When can we start to use HTML 5?
9. What can geolocation do for accessibility?
10. Does assistive technology support HTML 5 features?

So please vote for it now, and while you’re at it, show your love to some other accessibility and web standards proposals as well. </thxkbay>

Other conferences

The next geek meeting held in Frankfurt will be the Webmontag (Web Monday) on September 1st where I will give my presentation about canvas a short test drive.

A few days later on September 4 I have the honor of the opening talk at the Web Congress at the University of Erlangen, again about canvas, only this time a full hour.

On September 25 there’s the Best of Accessibility Symposium in Düsseldorf where I hold a workshop about hands-on ARIA (you recognize the pattern?).

On October 10-11 an internal namics conference called T-Camp is held in Basel, with my colleague Alex Stirn and me speaking about Professional Frontend Engineering.

A conference I’m looking forward to because of the many experts attending and the fair prices is the A-Tag (Accessibility Day) in Vienna, Austria, on November 21. Again I will sing praises of ARIA. This innovative technique can’t be evangelized enough! There’s no website yet for the A-Tag, but I’d recommend to book your journey well in advance to catch the inexpensive flights to Vienna. The conference itself cost only € 35 last year is free because it is sponsored by the Austrian government.

If you happen to be around, don’t hesitate to speak to me.

A couple of years ago this would have put some distance between us, but who would have thought that information technology would one day close the humane gap, too? His death touched me, for several reasons. Just two weeks ago I had the chance to meet Sharron Rush and Glenda Sims, who worked with John, and what’s more, he was their friend. At an accessibility award ceremony of Knowbility I was able to get a fair impression how much the accessibility community means to the people in Austin and how much they cherish their friends. Being a friend of Sharron and Glenda he must have been a very special person.

Also in the social web death is no longer distant. I wasn’t aware that this is a direction I’m not only exposed to, but that my computer screen, the bringer of information, also brings emotions at unexpected moments. People around the world were blogging about John Slatin’s forthcoming death, and there is a very intimate portrayal of his last moments on his own blog. But it is the second time that this happens to me. In September 2006 the science fiction author John M. Ford died. Until then I only knew a few of his novels and one of the funniest role-playing adventures ever, the award-winning Yellow Clearance Black Box Blues. But then I learned what a person he was. Why people loved him. That he was always accessible, always funny, always kind. He made an impact. He touched people’s life.

In my former career as an Emergency Medical Technician I have seen various facets of death. I’ve seen the grim reaper, but I also know why before the discovery of antibiotics pneumonia was also known as “the friend of old men.” Death can be very peaceful, a welcome friend, and I’m not afraid of it. I don’t believe in an afterlife, but I love the response John M. Ford’s spouse gave to a question once asked at a convention: “how many angels can dance on the head of a pin?” She replied: “I’m pretty sure it’s too difficult to get an accurate count at the moment because they keep laughing at something Mike says, and then a bunch of them fall off.” I do believe that people live on through their deeds, by the impact they had, by the people whose life they touched. They live on as long as there’s someone who remembers them. John Slatin — and John “Mike” Ford — will be remembered, for a very long time.

Get involved

The John Slatin Fund Accessibility Project matches accessibility experts with companies that would like a brief review of their site for accessibility. In return, the site owner is asked to contribute a minimum of $500 to The John Slatin Fund. The John Slatin Fund was established to help John’s beloved Anna offset the medical expenses incurred during John’s long illness. The goal of this project is to raise $25,000 for that purpose. Furthermore there’s an option to donate directly to John’s family via Paypal.

When I started to work for BlueMars, most of the websites still had table layout, but my colleagues soon adopted CSS floats. They did a brilliant job, and after a while everything we produced was semantic and validated. We even did some guerilla accessibility without the project managers or clients knowing, but appreciating the cleanness of the code anyway.

Then came the day when Web Standards Project colleague Glenda Sims asked in her blog “do you love your job?” And I had to admit I wasn’t challenged anymore. I was still learning new things, but my daily work offered few opportunities to implement them. What I really wanted was building accessible, inclusive websites in a company that understood the challenges and consequences of Web 2.0 — an enterprise 2.0 looking for staff 2.0. Where I wouldn’t “run against walls” so often. Where empathy wasn’t just something left to the Dalai Lama.

My new employer is the Swiss company namics, in particular the branch office in Frankfurt. Since Yahoo! was always a benchmark for me — with their openness, their attitude of sharing, their communication — I was surprised to find a European company apparently performing great against those benchmarks. They have internal and external blogs and wikis, they hold internal barcamps and encourage people to speak at conferences. Some of them participate in the technology and usability juries of the Best of Swiss awards, and their CEO is also on the managing committee of the Swiss Library for Blind and Visually Impaired People.

My first job will be accessible, with the client not only knowing, but actually asking for it. Also in March they send me over to SXSW where I will hold a core conversation together with Gez Lemon about Accessible Rich Internet Applications. I’m really looking forward to work for namics. It feels like coming home, already. Thanks to Glenda Sims and Jessica Feldmann for unknowingly encouraging me to take that step. And yes, I will continue to blog here as I own this domain now.

South by Southwest (SXSW) is a huge conference for interactive media as well as a film and music festival in Austin, Texas, March 7-11, 2008. Every year it attracts the best designers and developers, and there is an immense number of panels to choose from. Exactly 128, out of which 80 are chosen from an open submission process.

Gez Lemon and I plan to run a panel called “Get Rich, Remain Accessible,” naturally about WAI ARIA (Accessible Rich Internet Applications). Gez wrote a great article about ARIA liveregions, and I wrote that article at A List Apart, so it’s the perfect team. Together we would like to present:

1. The accessibility problems introduced by the current trend of web applications,
2. new ways to add semantic meaning, communicate importance, define relationships, and give focus to elements using WAI-ARIA,
3. how to limit the impact of these problems whilst WAI-ARIA is gaining support by user-agents, and techniques that work right now.

It would be nice if you took the time to vote for us at the SXSW panel picker application. The voting process is open until 11:59 pm, September 21. If you push our presentation to the top 80 you will ensure Gez and I actually make every effort to attend the conference as we will get free tickets for ourselves. Spread the word …