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	<title>Learning the World &#187; Joe Clark</title>
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		<title>@media 2007 Wrap-Up</title>
		<link>http://learningtheworld.eu/2007/atmedia-wrapup/</link>
		<comments>http://learningtheworld.eu/2007/atmedia-wrapup/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 19:25:50 +0000</pubDate>
		<dc:creator><![CDATA[Martin Kliehm]]></dc:creator>
				<category><![CDATA[accessibility]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[W3C]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web standards]]></category>
		<category><![CDATA[@media]]></category>
		<category><![CDATA[Andy Clarke]]></category>
		<category><![CDATA[atmedia]]></category>
		<category><![CDATA[atmedia07]]></category>
		<category><![CDATA[atmedia2007]]></category>
		<category><![CDATA[Beyond AJAX]]></category>
		<category><![CDATA[book:isbn=0321410971]]></category>
		<category><![CDATA[book:isbn=1430319526]]></category>
		<category><![CDATA[creative sponge]]></category>
		<category><![CDATA[Hannah Donovan]]></category>
		<category><![CDATA[i18n]]></category>
		<category><![CDATA[internationalization]]></category>
		<category><![CDATA[Jesse James Garrett]]></category>
		<category><![CDATA[Joe Clark]]></category>
		<category><![CDATA[Jon Hicks]]></category>
		<category><![CDATA[Last FM]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Mark Boulton]]></category>
		<category><![CDATA[Molly Holzschlag]]></category>
		<category><![CDATA[Richard Ishida]]></category>
		<category><![CDATA[Shawn Henry]]></category>
		<category><![CDATA[Shawn Lawton Henry]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[upcoming:event=110091]]></category>
		<category><![CDATA[WAI]]></category>

		<guid isPermaLink="false">http://learningtheworld.eu/2007/atmedia-wrapup/</guid>
		<description><![CDATA[Sum-up of the <strong>@media conference</strong> in London that I attended June 7th-8th, 2007. Read about Jesse James Garret&#8217;s keynote, passionate evangelists, and how to get great design ideas on the loo&#160;[&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Here&rsquo;s a short sum-up of the @media conference in London that I attended. <a href="/2007/not-your-problem/">Joe Clark&#8217;s</a> and Nate Koechley&#8217;s talks got separate blog entries, please check them for accessibility and <a href="/2007/performance-2/">browser performance</a> issues.</p>

<h3>In this post</h3>

<ul class="toc">
<li><a href="#garrett">Jesse James Garrett</a></li>
<li><a href="#holzschlag">Molly Holzschlag</a></li>
<li><a href="#boulton">Mark Boulton</a></li>
<li><a href="#hicks">Jon Hicks</a></li>
<li><a href="#donovan">Hannah Donovan</a></li>
<li><a href="#henry">Shawn Lawton Henry</a></li>
<li><a href="#ishida">Richard Ishida</a></li>
<li><a href="#clarke">Andy Clarke</a></li>
</ul>

<p id="garrett"><a href="http://www.flickr.com/photos/martin-kliehm/536545606/in/set-72157600328144321/" title="Larger version on flickr"><img src="/wp-content/uploads/2007/06/jesse-james-garrett" alt="Jesse James Garrett" width="240" height="180" class="floatleft photo" /></a> First off was <strong>Jesse James Garrett</strong>, the creator of the term <acronym title="Asynchronous JavaScript and XML">AJAX</acronym>, who held a keynote presentation with all the usual quotes, big stock photos, historical references to technical pioneers (this time the inventor of the Kodak film roll) and such (<a href="http://www.htmldog.com/atmedia2007/beyondajax.mp3" title="Jesse James Garrett podcast" type="audio/mp3">podcast</a>). I&#8217;m afraid I can&rsquo;t bear victorian black and white photos of technical pioneers in the context of web development any longer. OK, so this guy changed the way photos were made in 1885. Also web applications are a little more convenient now than server roundtrips. But where&#8217;s the common element? One made photography easier for the mainstream, the other is a much hyped technique with the <em>potential</em> to make things easier, but quite often people just blow it.</p>

<p>Don&rsquo;t believe the hype. Most web applications still don&#8217;t innovate, they just <em>copy desktop behavior</em>. And who is really comfortable with the restrictions of desktop software anyway? If it&#8217;s only a matter of response rates, learn from Yahoo! how to minimize the amount of data being sent on server requests. If I can update a whole page in 1-2 seconds using smart caching and other techniques, there&rsquo;s <em>no need</em> for an AJAX request except for immediate form feedback helping users to avoid errors. Film rolls have faded from the face of Earth, it really would be more interesting what&#8217;s next, after AJAX. Jesse talked about user-centered design, cited Tim O&#8217;Reilly with the paradigm to &ldquo;<a href="http://radar.oreilly.com/archives/2005/04/designing_from.html">design from the outside in</a>.&rdquo; But that only means: after having taken one usability step back, eventually we will move forward. Where to? Jesse failed to deliver that.</p>

<p id="holzschlag"><a href="http://www.flickr.com/photos/martin-kliehm/536659803/in/set-72157600328144321/" title="Larger version on flickr"><img src="/wp-content/uploads/2007/06/molly-holzschlag" alt="Molly Holzschlag" width="240" height="180" class="floatleft photo" /></a> A key factor to understand why browsers are such a pain is to remind yourself that they are just a piece of software, said <strong>Molly Holzschlag</strong>, now working for Microsoft (<a href="http://www.htmldog.com/atmedia2007/thebrokenworld.mp3" title="Molly Holzschlag podcast" type="audio/mp3">podcast</a>). In fact very complex software. She compared the <a href="http://2007.xtech.org/public/asset/attachment/126" title="The Broken World: Solving the Browser Problem Once and For All">pros and cons of different browsers</a> and what we can learn from them: short iteration circles and automated updates from Firefox, a strong brand and user identification from Opera. Otherwise she recommended that if you <em>really need</em> a feature in <acronym title="Internet Explorer">IE</acronym>, make yourself heard. Put pressure on Microsoft to get priority. Just telling them you &ldquo;want&rdquo; something like multiple background images or <acronym title="Web Accessibility Initiative">WAI</acronym> <acronym title="Accessible Rich Internet Applications">ARIA</acronym> support won&rsquo;t be enough. Your voice and your friends&rsquo; might weight more than that of the <acronym title="World Wide Web Consortium">W3C</acronym>, because you are their customers, their userbase.</p>

<p id="boulton"><strong>Mark Boulton&#8217;s</strong> presentation <a href="http://www.markboulton.co.uk/present/atmedia07">about typography</a> gained more momentum after a while (<a href="http://www.htmldog.com/atmedia2007/fivestepstobettertypography.mp3" title="Mark Boulton podcast" type="audio/mp3">podcast</a>). He explained why Verdana is lighter than Arial, and that you should blur your design to identify the optical gray gradient of a page. Then he continued to talk on grids and how to <a href="http://24ways.org/2006/compose-to-a-vertical-rhythm">design to a vertical rhythm</a>, a topic well known from print but rather unrecognized in web design until last year. Quite fashionable are headlines in a serif font for a better structure, and paying attention to small details like using the correct quotation marks or dashes can make a difference.</p>

<p id="hicks"><a href="http://www.flickr.com/photos/martin-kliehm/536658835/in/set-72157600328144321/" title="Larger version on flickr"><img src="/wp-content/uploads/2007/06/jon-hicks" alt="Jon Hicks with his sketchbook" width="240" height="180" class="floatleft photo" /></a> <strong>Jon Hicks</strong> showed us <a href="http://www.hicksdesign.co.uk/journal/be-a-creative-sponge">how to be a creative <del>leech</del> sponge</a> (<a href="http://www.htmldog.com/atmedia2007/howtobeacreativesponge.mp3" title="Jon Hicks podcast" type="audio/mp3">podcast</a>). Get your inspiration <a href="http://del.icio.us/jonhicks/sponge" title="Examples from Jon Hicks&rsquo; del.icio.us account">everywhere</a>&nbsp;&mdash; with two exceptions. Do sketches, keep those you draw during phone calls, take photos of typefaces, keep photos gone bad just for the color effects, collect labels from clothes, get leaflets (the &ldquo;all you can eat buffet for designers&rdquo;; get even the bad as you might need to mimic bad design some day). Get inspiration from book covers, graphic novels, <a href="http://www.amazon.com/dp/1597020052/">books for</a> <a href="http://www.amazon.com/dp/000724794X/">children</a>, magazines, patterns, prints, or packaging design. <a href="http://printpattern.blogspot.com">Blogs</a> and <a href="http://www.flickr.com/photos/factoryjoe/collections/72157600001823120/">flickr</a> <a href="http://www.flickr.com/photos/printpattern/">groups</a> also help you to get inspiration, delivered right to your desktop through their <acronym>RSS</acronym> feed. The two exceptions? Other websites and logos, because there&#8217;s a high risk you will come up with a copy instead of an original idea. They are too close to the desired product so there&rsquo;s no room for creative transformation.</p>

<p>Once you have collected inspirational material, it needs to be cataloged. That can be done in a sketchbook, but iPhoto, <a href="http://www.barebones.com/products/yojimbo/">Yojimbo</a>, or flickr will do the job.</p>

<p>Catalysts against a creative block (the dreaded blank page) can be deadlines, changing your environment and going for a walk or drive, going to bed, some peace and quietness (in the bathroom, where you keep the magazines for inspiration), taking a shower, or traditional techniques like brainstorming, mindmapping, criticizing and learning from bad examples, or moodboards. If your clients are adventurous enough, they can even do their own.</p>

<p id="donovan"><a href="http://www.flickr.com/photos/rachelandrew/539167297/in/set-72157600329497041/" title="Photo by Rachel Andrew, see larger version on flickr"><img src="/wp-content/uploads/2007/06/hannah-donovan" alt="Hannah Donovan" width="240" height="160" class="floatleft photo" /></a> Some people are <a href="http://blog.basquiat.de/archives/471-Halbbestaendige-Geruechte.html" hreflang="de">angry about Last FM&rsquo;s sell-out to CBS</a>, but <strong>Hannah Donovan</strong> didn&rsquo;t make the impression that a petty-minded corporate spirit has taken over (yet). She talked about lessons you learn in a startup, like getting started, getting out the product very quickly (before others do it), taking small iteration steps with the rapid development technique <a href="http://en.wikipedia.org/wiki/Scrum_(development)">Scrum</a>, and using broad brushstrokes as a designer. Perfectionism is no priority for startups. Also she recommended that designers and developers work on a team (<em>really</em>) and hold 5&nbsp;minute stand-up meetings every morning, &ldquo;that makes a world of difference.&rdquo; That actually means sharing a room, you know.</p>

<p id="henry"><strong>Shawn Lawton Henry</strong> works for the <acronym>W3C</acronym> <acronym title="Web Accessibility Initiative">WAI</acronym> and the <acronym title="Massachusetts Institute of Technology">MIT</acronym>, naturally she talked about accessibility (<a href="http://www.htmldog.com/atmedia2007/advancingwebaccessibility.mp3" title="Shawn Lawton Henry podcast" type="audio/mp3">podcast</a>). That&rsquo;s something most people take as &ldquo;what you can get away with,&rdquo; but it&rsquo;s really <em>about people</em>. So it&rsquo;s important to understand how people with disabilities use the web. Technical standards like the Web Content Accessibility Guidelines 2.0 (<acronym>WCAG</acronym>) only supply a shared definition of requirements. Because they are not going to change for a while you better take the time to <a href="http://www.w3.org/TR/WCAG20/">review the current version</a>. However, the <acronym>WCAG</acronym> Techniques document will be adaptable and more flexible. There will be subversions, and although there&rsquo;s no issue tracker at the moment, you will be able to submit additional techniques to meet the <acronym>WCAG</acronym> requirements as they are intended to grow with time.</p>

<p id="ishida"><a href="http://www.flickr.com/photos/martin-kliehm/536659597/in/set-72157600328144321/" title="Larger version on flickr"><img src="/wp-content/uploads/2007/06/richard-ishida" alt="Richard Ishida" width="240" height="180" class="floatleft photo" /></a> I didn&rsquo;t take notes on <strong>Richard Ishida&rsquo;s</strong> <a href="http://people.w3.org/rishida/blog/?p=95">presentation about <acronym title="internationalization">I18N</acronym></a> because I was familiar with the slides already, but I was deeply impressed by this man (<a href="http://www.htmldog.com/atmedia2007/designingforinternationalusers.mp3" title="Richard Ishida podcast" type="audio/mp3">podcast</a>). Richard lives and breathes internationalization. He speaks about a dozen languages and doesn&rsquo;t let a chance pass to practice them. He is the perfect personification as head of <acronym>W3C</acronym> <acronym>I18N</acronym> activity. I only wish he had said a few things about the <a href="http://www.w3.org/TR/its/"><acronym>I18N</acronym> tag set</a> because it&rsquo;s a mighty tool for translations and fairly new.</p>

<p id="clarke">On a related subject <strong>Andy Clarke</strong> asked designers worldwide if they thought their country or region got a distinctive design style, and he compared international websites of global players (<a href="http://www.htmldog.com/atmedia2007/royalewithcheese.mp3" title="Andy Clarke podcast" type="audio/mp3">podcast</a>). While most of them just work, they could do better by adapting to the local customs and style. Culturalization is the key, anything else is modern imperialism. Check his <a href="http://www.stuffandnonsense.co.uk/downloads/slides/atmedia07.pdf" type="application/pdf" title="Andy Clarke: Royale with Cheese">presentation</a> (<acronym title="Portable Data Format">PDF</acronym>, 18&nbsp;<acronym title="Megabyte">MB</acronym>).</p>

<p><strong>Somehow it was different than last year.</strong> Of course I came home full of inspiration, but this time it was more like deepening knowledge, while last year for example the concepts of microformats or browser performance were totally new for me. I met more people than in 2006, and I feel some of them can become my friends. That&rsquo;s a new experience at a conference. I even found some parallels with Joe Clark. No, I&rsquo;m not a &ldquo;<a href="http://blog.fawny.org/2007/06/08/retired/">sarcastic gay vegan</a>,&rdquo; but we both don&rsquo;t drink, prefer tea, and can be quite pedantic&hellip; I even linked to his website without <code>rel=nofollow</code> now, what an improvement! <img src="http://learningtheworld.eu/wp-includes/images/smilies/icon_wink.gif" alt=";)" class="wp-smiley" />  Anyway, I&rsquo;m looking forward to meet some of my new friends in Brighton at <a href="http://2007.dconstruct.org">d.construct</a>.</p>
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		</item>
		<item>
		<title>@media 2007 Slides</title>
		<link>http://learningtheworld.eu/2007/atmedia-2007-slides/</link>
		<comments>http://learningtheworld.eu/2007/atmedia-2007-slides/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 14:54:18 +0000</pubDate>
		<dc:creator><![CDATA[Martin Kliehm]]></dc:creator>
				<category><![CDATA[conferences]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web standards]]></category>
		<category><![CDATA[@media]]></category>
		<category><![CDATA[Andy Clarke]]></category>
		<category><![CDATA[atmedia]]></category>
		<category><![CDATA[atmedia07]]></category>
		<category><![CDATA[atmedia2007]]></category>
		<category><![CDATA[Dan Cederholm]]></category>
		<category><![CDATA[Dan Webb]]></category>
		<category><![CDATA[downloads]]></category>
		<category><![CDATA[Drew McLellan]]></category>
		<category><![CDATA[Håkon Wium Lie]]></category>
		<category><![CDATA[Hannah Donovan]]></category>
		<category><![CDATA[Jason Santa Maria]]></category>
		<category><![CDATA[Jeremy Keith]]></category>
		<category><![CDATA[Jesse James Garrett]]></category>
		<category><![CDATA[Joe Clark]]></category>
		<category><![CDATA[Jon Hicks]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Mark Boulton]]></category>
		<category><![CDATA[Molly Holzschlag]]></category>
		<category><![CDATA[Nate Koechley]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[Richard Ishida]]></category>
		<category><![CDATA[Shawn Henry]]></category>
		<category><![CDATA[Shawn Lawton Henry]]></category>
		<category><![CDATA[Simon Collison]]></category>
		<category><![CDATA[Simon Willison]]></category>
		<category><![CDATA[slides]]></category>
		<category><![CDATA[talks]]></category>
		<category><![CDATA[Tantek Çelik]]></category>
		<category><![CDATA[upcoming:event=110091]]></category>

		<guid isPermaLink="false">http://learningtheworld.eu/2007/atmedia-2007-slides/</guid>
		<description><![CDATA[Like last year I will try to link all <strong>presentation slides</strong> and podcasts from the @media conference in London, June 7th-8th, 2007. I hope you find it as convenient as I do.&#160;[&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Like last year I will try to link all presentation slides and podcasts from the @media conference in London, June 7th-8th, 2007. I hope you find it as convenient as I do. <img src="http://learningtheworld.eu/wp-includes/images/smilies/icon_wink.gif" alt=";)" class="wp-smiley" /> </p>

<ul>
<li><strong>Andy Clarke:</strong> <a href="http://www.stuffandnonsense.co.uk/downloads/slides/atmedia07.pdf" type="application/pdf">Royale With Cheese</a> (<acronym>PDF</acronym>, 18&nbsp;<acronym title="Megabyte">MB</acronym>); <a href="http://www.htmldog.com/atmedia2007/royalewithcheese.mp3" title="Andy Clarke Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Dan Cederholm:</strong> <a href="http://www.simplebits.com/publications/speak/juggling/juggling.pdf" type="application/pdf">Interface Design Juggling</a> (<acronym>PDF</acronym>, 22&nbsp;<acronym>MB</acronym>); <a href="http://www.htmldog.com/atmedia2007/interfacedesignjuggling.mp3" title="Dan Cederholm Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Dan Webb:</strong> <a href="http://www.slideshare.net/danwrong/java-script-fu-media-london">The Mysteries Of JavaScript-Fu</a>; <a href="http://www.htmldog.com/atmedia2007/themysteriesofjavascriptfu.mp3" title="Dan Webb Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Drew McLellan and Simon Collison:</strong> <a href="http://www.colly.com/comments/media-europe-2007/">High-Noon Shoot-Out: Design vs. Implementation</a></li>
<li><strong>Håkon Wium Lie:</strong> <a href="http://people.opera.com/howcome/2007/talks/06-08-at-media.pdf" type="application/pdf">One Web, Acid2 and CSS3</a> (<acronym title="Portable Data Format">PDF</acronym>, 3.7&nbsp;<acronym>MB</acronym>); <a href="http://www.htmldog.com/atmedia2007/1webacid2andcss3.mp3" title="Håkon Wium Lie Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Hannah Donovan and Simon Willison:</strong> For Example&hellip; <a href="http://static.last.fm/media/HDonovan_@Media.pdf" type="application/pdf">Last FM</a>  (<acronym title="Portable Data Format">PDF</acronym>, 1.8&nbsp;<acronym>MB</acronym>) and <a href="http://simonwillison.net/2007/Jun/11/local/">Doing Local Right</a></li>
<li><strong>Hot Topics Panel:</strong> <a href="http://www.htmldog.com/atmedia2007/hottopics.mp3" title="Hot Topics Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Jason Santa Maria:</strong> <a href="http://www.jasonsantamaria.com/downloads/media/2007/diabolical-design.pdf" type="application/pdf">Diabolical Design: The Devil is in the Details</a> (<acronym>PDF</acronym>, 22&nbsp;<acronym>MB</acronym>); <a href="http://www.htmldog.com/atmedia2007/diabolicaldesign.mp3" title="Jason Santa Maria Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Jeremy Keith:</strong> <a href="http://adactio.com/extras/slides/bulletproof.pdf" type="application/pdf">Bulletproof Ajax</a> (<acronym>PDF</acronym>, 2.1&nbsp;<acronym>MB</acronym>); <a href="http://www.htmldog.com/atmedia2007/bulletproofajax.mp3" title="Jeremy Keith Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Jesse James Garrett:</strong> Beyond Ajax; <a href="http://www.htmldog.com/atmedia2007/beyondajax.mp3" title="Jesse James Garrett Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Joe Clark:</strong> <a href="http://joeclark.org/appearances/atmedia2007/">When Web Accessibility Is Not Your Problem</a>; <a href="http://www.htmldog.com/atmedia2007/whenwebaccessibilityisnotyourproblem.mp3" title="Joe Clark Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Jon Hicks:</strong> <a href="http://www.hicksdesign.co.uk/journal/be-a-creative-sponge">How to be a Creative Sponge</a>; <a href="http://www.htmldog.com/atmedia2007/howtobeacreativesponge.mp3" title="Jon Hicks Podcast" type="audio/mp3">Podcast</a></li> 
<li><strong>Mark Boulton:</strong> <a href="http://www.markboulton.co.uk/present/atmedia07">Five Simple Steps to Better Typography</a>; <a href="http://www.htmldog.com/atmedia2007/fivestepstobettertypography.mp3" title="Mark Boulton Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Molly Holzschlag:</strong> <a href="http://2007.xtech.org/public/asset/attachment/126">The Broken World: Solving the Browser Problem Once and For All</a>; <a href="http://www.htmldog.com/atmedia2007/thebrokenworld.mp3" title="Molly Holzschlag Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Nate Koechley:</strong> <a href="http://nate.koechley.com/blog/2007/06/12/high-performance-web-sites/">High Performance Web Pages</a>; <a href="http://www.htmldog.com/atmedia2007/highperformancewebpages.mp3" title="Nate Koechley Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Richard Ishida:</strong> <a href="http://www.w3.org/2007/Talks/0706-atmedia/">Designing for International Users: Practical Tips</a>; <a href="http://www.htmldog.com/atmedia2007/designingforinternationalusers.mp3" title="Richard Ishida Podcast" type="audio/mp3">Podcast</a></li>
<li><strong>Shawn Lawton Henry:</strong> Advancing Web Accessibility; <a href="http://www.htmldog.com/atmedia2007/advancingwebaccessibility.mp3" title="Shawn Lawton Henry Podcast" type="audio/mp3">Podcast</a></li> 
<li><strong>Tantek Çelik:</strong> <a href="http://tantek.com/presentations/2007/06/microformats-bb-you/">Microformats, Building Blocks, and You</a>; <a href="http://www.htmldog.com/atmedia2007/microformatsbuildingblocksandyou.mp3" title="Tantek Çelik Podcast" type="audio/mp3">Podcast</a></li> 
</ul>

<h3>Update</h3>

<p>Thanks for the reminder, of course <a href="http://blog.fawny.org/category/events/media-london-2007/">Joe Clark</a> wrote detailed protocols about some sessions. Also I would like to point you to Chantal Slagmolen&rsquo;s original notes&nbsp;&mdash; I wish all designers were so creative!</p>

<ul class="flickr">
<li><a href="https://www.flickr.com/photos/talleke81/551731321/" title="@media 2007 -  Jason Santa Maria"><img src="https://live.staticflickr.com/1165/551731321_4c4e613126_s.jpg" alt="@media 2007 -  Jason Santa Maria" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551500566/" title="@media 2007 - Joe Clark"><img src="https://live.staticflickr.com/1162/551500566_c29a1153cb_s.jpg" alt="@media 2007 - Joe Clark" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551499978/" title="@media 2007 - Hakon Wium Lie"><img src="https://live.staticflickr.com/1098/551499978_cc75fbaef7_s.jpg" alt="@media 2007 - Hakon Wium Lie" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551731987/" title="@media 2007 - Hot topic Panel"><img src="https://live.staticflickr.com/1209/551731987_cc2d0b174e_s.jpg" alt="@media 2007 - Hot topic Panel" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551731119/" title="@media 2007 - Hannah Donovan &amp; Simon Willison"><img src="https://live.staticflickr.com/1151/551731119_084f21efed_s.jpg" alt="@media 2007 - Hannah Donovan &amp; Simon Willison" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551499534/" title="@media 2007 - Andy Clarke"><img src="https://live.staticflickr.com/1333/551499534_01aae18ad3_s.jpg" alt="@media 2007 - Andy Clarke" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551501704/" title="@media 2007 - Drew McLellan &amp; Simon Collison"><img src="https://live.staticflickr.com/1099/551501704_687d51d413_s.jpg" alt="@media 2007 - Drew McLellan &amp; Simon Collison" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551500436/" title="@media 2007 - Jesse James Garrett"><img src="https://live.staticflickr.com/1131/551500436_2901f3484d_s.jpg" alt="@media 2007 - Jesse James Garrett" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551731705/" title="@media 2007 - Jon Hicks"><img src="https://live.staticflickr.com/1277/551731705_56a9e24f66_s.jpg" alt="@media 2007 - Jon Hicks" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551731867/" title="@media 2007 - Mark Boulton"><img src="https://live.staticflickr.com/1428/551731867_b4a3a98757_s.jpg" alt="@media 2007 - Mark Boulton" /></a></li><li><a href="https://www.flickr.com/photos/talleke81/551732195/" title="@media 2007 - Richard Ishida"><img src="https://live.staticflickr.com/1209/551732195_1beb043eba_s.jpg" alt="@media 2007 - Richard Ishida" /></a></li>
</ul>
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		</item>
		<item>
		<title>When Accessibility is Not Your Problem</title>
		<link>http://learningtheworld.eu/2007/not-your-problem/</link>
		<comments>http://learningtheworld.eu/2007/not-your-problem/#comments</comments>
		<pubDate>Thu, 07 Jun 2007 20:01:07 +0000</pubDate>
		<dc:creator><![CDATA[Martin Kliehm]]></dc:creator>
				<category><![CDATA[accessibility]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[W3C]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web standards]]></category>
		<category><![CDATA[@media]]></category>
		<category><![CDATA[atmedia]]></category>
		<category><![CDATA[atmedia07]]></category>
		<category><![CDATA[atmedia2007]]></category>
		<category><![CDATA[Joe Clark]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[rnib]]></category>
		<category><![CDATA[samurai]]></category>
		<category><![CDATA[To Hell with WCAG 2]]></category>
		<category><![CDATA[upcoming:event=110091]]></category>
		<category><![CDATA[WCAG]]></category>
		<category><![CDATA[wcag 2]]></category>

		<guid isPermaLink="false">http://learningtheworld.eu/2007/not-your-problem/</guid>
		<description><![CDATA[<strong>Joe Clark&#8217;s</strong> talk at London&#8217;s @media was the most controversial today. To add insult to injury, there was no time for comments or questions from the audience. [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/martin-kliehm/536658349/in/set-72157600328144321/" title="Larger version of the sketch on flickr"><img src="/wp-content/uploads/2007/06/joe-clark-sketch" alt="Joe Clark sketch" width="198" height="240" class="floatleft photo" /></a><a href="http://www.joeclark.org/media7">Joe Clark&rsquo;s talk</a> at London&rsquo;s @media was the most controversial today (<a href="http://www.htmldog.com/atmedia2007/whenwebaccessibilityisnotyourproblem.mp3" type="audio/mp3">Podcast</a>). To add insult to injury, there was no time for comments or questions from the audience.</p>

<p>First he was giving an update on his <a href="http://wcagsamurai.org">workover of <acronym title="Web Content Accessibility Guidelines">WCAG</acronym>&nbsp;1.0</a> under the label of <strong>&ldquo;the <acronym>WCAG</acronym> samurai,&rdquo;</strong> something he announced a year ago in his article at A List Apart, <a href="http://alistapart.com/articles/tohellwithwcag2">To Hell with <acronym>WCAG</acronym>&nbsp;2.0</a>. A few anonymous people he will not disclose finished their collective update, also there were two <a href="http://samuraireview.wordpress.com">peer</a> <a href="http://reviewsamurai.wordpress.com">reviews</a> of the final paper without the reviewers knowing about each other. Clark said he hasn&rsquo;t read the reviews either, so this was kind of a premiere.</p>

<p>Then he talked almost an hour about a couple of <strong>things that shouldn&rsquo;t be your concern</strong> (in his opinion) as a web developer:</p>

<ul>
<li><strong>Pixel units:</strong> per definition, pixels are relative units as required by the specifications. Blind people do not care anyway if text is resizable, zoom readers have their screen magnification software. But he misses the point when he concludes that therefore resizable text is not an accessibility issue because disabled users don&rsquo;t have trouble with it. Accessibility doesn&rsquo;t only affect severely disabled persons, it begins with elderly people who need to adjust the font size. And as long as <acronym title="Internet Explorer">IE</acronym>6 is around on a considerable number of desktops, it <em>is</em> our problem to enable text resizing. We cannot just shrug our shoulders and put the blame on a certain browser vendor. Although we can get rid of those resize buttons on web pages. That is really a matter of browser vendors and user education. Patrick Lauke proposed to put such an explanation on the default page of newly installed browsers.</li>
<li><strong>Link text being used out of context:</strong> Clark showed an example of a fictitious car sales page with recurring links to the car&rsquo;s features. Of course the features link of one car is different than the features link of another, but you can clarify that ambiguity through a link title. A list of links on a page is a well known and appreciated feature of screen reader software, why should we cease to support that? But one thing I agree on is using an anchors <code>type</code> attribute to clarify that a linked document is a <acronym title="Portable Data Format">PDF</acronym>. Though to my knowledge screen readers don&rsquo;t make use of that attribute.</li>
<li><strong>Abbreviations, acronyms, initialisms:</strong> We cannot cover all cases, and there are cases like &ldquo;DVD&rdquo; or <em>e. coli</em> where there is no written out meaning of an acronym, or an abbreviation that is so common that it is neither needed nor any help to give the full meaning. But I strongly disagree of dropping the whole concept of contextual help for abbreviations with the argument that cognitive disabled users won&rsquo;t get it anyway.</li>
</ul>

<p>Clark&rsquo;s disputable (unfortunately not at the session because of a lack of time) arguments will certainly be addressed on the <a href="http://www.rnib.org.uk/wacblog/">Royal National Institute of the Blind&rsquo;s blog</a>, so watch their space for a controversial debate. <del>I will also try to get</del> I got also a shot of a hilarious illustration of Joe Clark that Kristiaan Thivessen drew next to me. <img src="http://learningtheworld.eu/wp-includes/images/smilies/icon_wink.gif" alt=";)" class="wp-smiley" /> </p>
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		</item>
		<item>
		<title>To Hell with Joe Clark</title>
		<link>http://learningtheworld.eu/2006/to-hell-with-joe-clark/</link>
		<comments>http://learningtheworld.eu/2006/to-hell-with-joe-clark/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 13:00:58 +0000</pubDate>
		<dc:creator><![CDATA[Martin Kliehm]]></dc:creator>
				<category><![CDATA[accessibility]]></category>
		<category><![CDATA[W3C]]></category>
		<category><![CDATA[web standards]]></category>
		<category><![CDATA[A List Apart]]></category>
		<category><![CDATA[Joe Clark]]></category>
		<category><![CDATA[To Hell with WCAG 2]]></category>
		<category><![CDATA[WAI]]></category>
		<category><![CDATA[WCAG]]></category>
		<category><![CDATA[WCAG 2.0]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://learningtheworld.eu/2006/to-hell-with-joe-clark/</guid>
		<description><![CDATA[Joe Clark&#8217;s article &#8220;To Hell with <acronym title="Web Content Accessibility Guidelines">WCAG</acronym>&#160;2&#8221; was an eye-opener. It raised critical awareness for the last-call <acronym title="World Wide Web Consortium">W3C</acronym> working draft, which lead to the extension of the comments period. Still the degree of concern and fear didn&#8217;t need to be raised. He exaggerated many issues, distorted them by omission, or in some cases he&#8217;s plain wrong.&#160;[&#8230;]]]></description>
				<content:encoded><![CDATA[<h3 id="toc">In this article:</h3>

<ul class="toc">
    <li><a href="#intro">Introduction</a></li>
    <li><a href="#differences">Differences between <acronym>WCAG</acronym>&nbsp;1 and <acronym>WCAG</acronym>&nbsp;2</a></li>
    <li><a href="#what-is-wrong-with-wcag-2">What&rsquo;s wrong with <acronym>WCAG</acronym>&nbsp;2?</a></li>
    <li><a href="#discussion">Discussion</a></li>
    <li><a href="#conclusion">Conclusion</a></li>
</ul>

<h3 id="intro">Introduction</h3>

<p>His article <strong>&ldquo;<a href="http://alistapart.com/articles/tohellwithwcag2/">To Hell with <acronym title="Web Content Accessibility Guidelines">WCAG</acronym>&nbsp;2</a>&rdquo;</strong> was an eye-opener. Joe Clark expressed his <strong>angriness about the <acronym title="World Wide Web Consortium">W3C</acronym></strong>, its slow, lobby-driven, bureaucratic processes, the gruelling <a href="http://lists.w3.org/Archives/Public/w3c-wai-ig/2000OctDec/0573">internal fights</a> within working groups and the <dfn>Web Accessibility Initiative</dfn> (<acronym>WAI</acronym>) in particular. The <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/"><acronym>WCAG</acronym>&nbsp;2.0 Working Draft</a> was a disappointment, basically unreadable, impossible to understand, and failing in major issues after five years in the making (<a href="http://www.w3.org/TR/WCAG10/"><acronym>WCAG</acronym>&nbsp;1</a> took a little longer than <em>two</em> years to become a <em>finalized standard</em>).</p>

<p id="major-flaws">At that time I hadn&rsquo;t read <acronym>WCAG</acronym>&nbsp;2 yet. Joe Clark&rsquo;s passionate article was a revelation, and all the blogs I read agreed with him. Perhaps I wasn&rsquo;t the only one who hadn&rsquo;t read the working draft by then. Because now I have, and while there are some valid points in his inflammatory speech, there are also <strong>major flaws</strong>.</p>

<p id="list-of-major-flaws">Did you know that, contrary to Joe Clark&rsquo;s beliefs, <strong>validating code <em>is</em> a requirement</strong>? That <strong>semantic markup <em>is</em> enforced</strong>? Other issues are <strong>totally overrated</strong>, like claiming a <em>decent tab order</em> was equal to the &ldquo;<q>prohibition of CSS layouts</q>.&rdquo; But more on that later.</p>

<p id="state-of-the-w3c">His assault on the <acronym>W3C</acronym> set a spark to the tinderbox, and suddenly we heard concerns confirming the bad state of the Consortium from respected celebs like <a href="http://www.zeldman.com/2006/07/17/an-angry-fix/">Jeffrey Zeldmann</a>, <a href="http://www.webstandards.org/2006/07/26/misplaced-anger-a-rebuttal-to-zeldmans-criticism-of-the-w3c/" rel="colleague met">Molly Holzschlag</a>, <a href="http://meyerweb.com/eric/thoughts/2006/08/14/angry-indeed/" rel="colleague met">Eric Meyer</a>, <a href="http://lists.w3.org/Archives/Public/public-qa-dev/2006Jul/0011" xml:lang="de" lang="de">Björn Höhrmann</a>, and <a href="http://lists.w3.org/Archives/Public/public-qa-dev/2006Jul/0020">Tim Berners-Lee</a>, to name a few.</p>

<p id="behavior">Clark&rsquo;s public criticism might be seen as a bold and important step. However, actually calling group members &ldquo;<q><a href="http://lists.w3.org/Archives/Public/public-comments-wcag20/2006May/0119">arrogant and ignorant</a></q>,&rdquo; hanging up during conference calls and allegations like &ldquo;<q>some teenagers have greater understanding of valid, semantic markup than the Working Group</q>&rdquo; <span class="nowrap">(<abbr title="ibidem, same place">ibid.</abbr>)</span> hurts the cause. If you <a href="http://www.w3.org/Search/Mail/Public/search?keywords=joeclark&#038;hdr-1-name=from&#038;hdr-1-query=joeclark&#038;index-type=g&#038;index-grp=Public__FULL&#038;resultsperpage=200&#038;sortby=date">search the <acronym>WAI</acronym> mailing list</a> for more contributions from Joe Clark, you will immediately notice his <a href="http://lists.w3.org/Archives/Public/w3c-wai-gl/2005JulSep/0485">egocentric</a>, <a href="http://lists.w3.org/Archives/Public/w3c-wai-gl/2005AprJun/0855">cynical</a>, and often <a href="http://lists.w3.org/Archives/Public/w3c-wai-gl/2005AprJun/0744">insulting</a> style. He criticizes ignorance and harassment within that working group, <strong>but he&rsquo;s part of the problem</strong>.</p>

<p id="w3c-improvements">Meanwhile <strong><em>some</em> things seem to go right at the <acronym>W3C</acronym>:</strong> the <a href="http://www.molly.com/2006/08/14/angry-not-zeldman-meyer-and-fair-concerns-about-the-w3c/" title="Molly Holzschlag about the Internationalization Activity"><acronym title="Internationalization">I18N</acronym> activity</a> led by Richard Ishida, or the quick embracing of <a href="http://microformats.org/blog/2006/03/02/microformats-voted-best-session-at-w3c-technical-plenary-day/">Microformats</a>, <a href="http://www.w3.org/TR/web-forms-2/">Web Forms</a>, <a href="http://www.w3.org/TR/WAPF-REQ/">Widgets and Gadgets</a>, and the <a href="http://www.w3.org/TR/xhtml-role/"><acronym title="Extensible Hypertext Markup Language">XHTML</acronym> 1.1 Role Attribute Module</a>.</p>

<p id="negative-tabindex">The latter has to be seen in context with <a href="http://www-03.ibm.com/press/us/en/pressrelease/7839.wss"><acronym>IBM</acronym>&rsquo;s contribution</a> to the Mozilla source code for <a href="http://developer.mozilla.org/en/docs/Accessible_DHTML"><acronym title="Dynamic Hypertext Markup Language">DHTML</acronym> accessibility</a>. To implement that important technique, <acronym>IBM</acronym> has proposed an extension of the <acronym>HTML</acronym> specification to allow a <a href="http://lists.w3.org/Archives/Public/w3c-wai-gl/2005JulSep/0662" title="IBM&rsquo;s Richard Schwerdtfeger defending their choice">negative tabindex</a>. Joe Clark <a href="http://alistapart.com/articles/tohellwithwcag2/#WCAG-documents:standards">overstates</a> that simple extension as &ldquo;<q><acronym>IBM</acronym> actively promoting a <acronym>DHTML</acronym> technique that breaks the <acronym>HTML</acronym> specification</q>.&rdquo;</p>

<h3 id="differences">Differences between <acronym>WCAG</acronym>&nbsp;1 and <acronym>WCAG</acronym>&nbsp;2</h3>

<p id="principles"><acronym>WCAG</acronym>&nbsp;2 introduces four basic principles of accessibility. Content must be <strong><acronym title="Perceivable, Operable, Understandable, Robust">POUR</acronym></strong>:</p>

<ol>
    <li><strong>P</strong>erceivable</li>
    <li><strong>O</strong>perable</li>
    <li><strong>U</strong>nderstandable</li>
    <li><strong>R</strong>obust</li>
</ol>

<p id="success-criteria">The guidelines are organized around these four principles, and <em>checkpoints</em> for the guidelines are now called <strong>success criteria</strong>. Each success criterion comes with an <a href="http://www.w3.org/TR/2006/WD-UNDERSTANDING-WCAG20-20060427/">extended commentary</a>, <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/">techniques to meet the guidelines</a>, and common failures. That&rsquo;s more comprehensive than version&nbsp;1 and leaves less room for ambiguity.</p>

<p id="levels">The <strong>success criteria</strong> for each guideline <strong>are organized into three levels</strong>, though not all guidelines contain success criteria at every level. Levels are like <em><acronym>WCAG</acronym>&nbsp;1 priorities</em>, but they are more precise. <acronym>WCAG</acronym>&nbsp;1 checkpoints had only <em>one</em> priority allocated, while a success criterion with <em>multiple</em> levels can be more differentiated.</p>

<p id="triple-a">In the past programming a website to <strong>conform to level triple-A</strong> was an almost impossible and disproportionate effort. Besides guidelines always have room for interpretation, so it is possible that experts disagree if a criterion has been met. Therefore the working group was pragmatic enough to grant triple-A conformance if at least 50% of all level&nbsp;3 criteria are fulfilled.</p>

<p id="baseline">Techniques for a website are defined in a <strong>public <a href="http://www.w3.org/WAI/WCAG20/baseline/">baseline</a></strong>, like &ldquo;<q>the specification that this content <em>relies upon</em> is: <acronym title="Extensible Hypertext Markup Language">XHTML</acronym>&nbsp;1.0 (Strict). The specifications that this content <em>uses but does not rely on</em> are: JavaScript 1.2, <acronym title="Cascading Style Sheets">CSS</acronym>&nbsp;2.</q>&rdquo; You can specify any reasonable technique, there&rsquo;s no longer a preference for <acronym title="World Wide Web Consortium">W3C</acronym> techniques &mdash; if Flash is accessible enough and sufficient for the job, you don&rsquo;t have to use <acronym title="Synchronized Multimedia Integration Language">SMIL</acronym>. More on the <a href="#baseline-technologies">baseline concept</a> later. In the same way your <a href="#conformance-claims">conformance claims</a> and <a href="#conformance-scope">conformance scope</a> are published.</p>

<p id="generic-terms">Since the working group tried to be as generic as possible, <strong>some terms changed</strong>. They speak of <em>&ldquo;web units&rdquo;</em> instead of &ldquo;pages&rdquo;, because <em>web units</em> include things like <acronym title="Asynchronous JavaScript and XML">Ajax</acronym> applications, which wouldn&rsquo;t be covered by the term &ldquo;page.&rdquo; You get used to the terms fairly quick.</p>

<p id="more-cases">The guidelines were extended to be less ambiguous and include <a href="http://www.w3.org/TR/WCAG20/appendixD#newl1" title="List of new requirements in WCAG 2">more cases</a>. Deeply hidden within the documents are some true gems, for <a href="http://www.revoluser.com/2006/05/24/preventing-spam-with-creativity/" title="Techniques for accessible CAPTCHA">example</a> <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/guidelines.html#text-equiv" title="Success Criterion 1.1.1.3 for accessible CAPTCHA">accessible <acronym title="Completely Automated Public Turing-Test to Tell Computers and Humans Apart">CAPTCHA</acronym></a> or <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/Overview.html#SCR21" title="DOM scripting technique for accessible Ajax explained in W3C documents">accessible</a> <a href="http://juicystudio.com/article/making-ajax-work-with-screen-readers.php" title="Accessible Ajax technique further discussed"><acronym>Ajax</acronym></a>. Wonderful!</p>

<h3 id="what-is-wrong-with-wcag-2">What&rsquo;s wrong with <acronym>WCAG</acronym>&nbsp;2?</h3>

<p id="scattered-information"><strong>The information is yet too scattered</strong> among different documents, which makes it hard to read and comprehend. However, the working group notes it&rsquo;s still work in progress, and they want to create separate files for each success criterion as well as a navigation structure. That sounds like the commented <a href="http://www.bitvtest.de/?a=dl&amp;t=s" hreflang="de">German accessibility guidelines</a>, so I&rsquo;m positive that the end-result will be more usable.</p>

<p id="readability">I must admit it could also be <a href="http://www.alistapart.com/comments/tohellwithwcag2?page=8#78" title="Comments on the original article about readability">more readable</a>. A professional copywriter could help, but I can imagine <em>the exact wording</em> of each success criterion was probably a big issue in <acronym>WAI</acronym> meetings, so the stakeholders won&rsquo;t give up so easily just for enhanced readability.</p>

<p id="lack-of-cognitive-requirements">Speaking of comprehension and easy reading, <strong>severe flaws can be found in the cognitive department</strong>. &ldquo;<a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#N10516">Making text content readable and understandable</a>&rdquo; is a joke. Guidelines for <a href="http://www.w3.org/TR/WAI-WEBCONTENT/#gl-complex-elements">context and orientation</a>, <a href="http://www.w3.org/TR/WAI-WEBCONTENT/#gl-facilitate-navigation">navigation</a>, and <a href="http://www.w3.org/TR/WAI-WEBCONTENT/#gl-facilitate-comprehension">comprehension</a> have been more or less dropped since <acronym>WCAG</acronym>&nbsp;1.</p>

<p id="usability">We&rsquo;ve come a long way to understand these features are <em>not</em> for cognitively challenged people alone, but they are <strong>basic requirements for <em>all</em> of us</strong>. Young people with insufficient reading skills, elderly who are new to the Internet &mdash; we all benefit from features like breadcrumb paths, a consistent navigation with clear wording, well written text, or relevant search results. These guidelines spell <strong>usability!</strong> <a href="http://lists.w3.org/Archives/Public/public-comments-wcag20/2006Jun/0118" title="Formal objection to WCAG 2.0 claiming to address cognitive limitations">We can&rsquo;t allow</a> having them removed!</p>

<h3 id="discussion">Discussion</h3>

<p id="discussion-intro">His article raised critical awareness for the last-call <acronym title="World Wide Web Consortium">W3C</acronym> working draft, which lead to the <a href="http://www.alistapart.com/comments/tohellwithwcag2?page=9#84">extension of the comments period</a>. Still the degree of concern and fear didn&rsquo;t need to be raised. Many issues are <a href="http://www.alistapart.com/comments/tohellwithwcag2?page=7#62">exaggerated</a>, distorted by omission, or plain wrong. Let&rsquo;s discuss them in detail:</p>

<ol class="claims">
    <li>
        <h4 id="definitions-of-page-and-site" class="lt-10">1. Definitions of &ldquo;page&rdquo; and &ldquo;site&rdquo;</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-60">
            <p>Exactly what a &ldquo;page&rdquo; is, let alone a &ldquo;site,&rdquo; will be a matter of dispute.</p>
        </blockquote>
        <p>Agreed. Although everybody <em>knows</em> what these terms mean, a <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/appendixA">formal definition</a> is missing. But there are more important issues. That&rsquo;s a typical Joe Clark.</p>
    </li>
    <li>
        <h4 id="valid-html" class="lt-10">2. Valid <acronym>(X)HTML</acronym></h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-0">
            <p>A future website that complies with <acronym>WCAG</acronym>&nbsp;2 won&rsquo;t need valid <acronym title="Hypertext Markup Language">HTML</acronym> &mdash; at all, ever. (More on that later.) You will, however, have to <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/#F28-procedure">check the <acronym title="Document Object Model">DOM</acronym> outputs of your site in multiple browsers</a> and prove they&rsquo;re identical.</p>
        </blockquote>
        <p>Not true. <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/guidelines#ensure-compat-parses">Success criterion 4.1.1</a> in plain English demands that <abbr>IDs</abbr> must be unique and elements properly nested. <strong>One technique to ensure that is <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/#G134">validation</a>.</strong> How was it possible that Joe Clark missed such an important point? Had he actually read his printouts, or was he just summarizing his correspondence with the working group?</p>
        <p>However, it is true that a <strong>comparison of <acronym>DOM</acronym> outputs</strong> is seen as an <em>alternative</em> technique to ensure proper nesting or well-formedness. That won&rsquo;t work. Even valid code doesn&rsquo;t result in <em>identical</em> <acronym>DOM</acronym> outputs in multiple browsers. Take for example line-breaks and code indented with tabs (white-space): Mozilla counts these as text-nodes, while <acronym title="Internet Explorer">IE</acronym> ignores them in the <acronym>DOM</acronym> tree. Besides it would be a tremendous effort to compare the trees <em>manually</em>. Would somebody please create a validation tool with different browser engines under the hood?</p>
    </li>
    <li>
        <h4 id="table-layout" class="lt-10">3. Table layout</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-10">
            <p>You can still use tables for layout. (And not just <em>a</em> table&nbsp;&mdash; <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/#N11001">table<em>s</em> for layout</a>, <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/#N11138">plural</a>.)</p>
        </blockquote>
        <p>Of course we know the disadvantages of table layout, and they are a pain to every standardista. From a pure <strong>accessibility standpoint</strong> they are tolerable as long as they can be <strong>linearized</strong> and <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/Overview#G115">semantic markup</a> like <code>&lt;<acronym title="table header">th</acronym>&gt;</code> isn&rsquo;t misused. But speaking semantically, isn&rsquo;t a <code>&lt;<acronym title="table data">td</acronym>&gt;</code> supposed to represent tabular data?</p>
    </li>
    <li>
        <h4 id="blinking-elements" class="lt-10">4. Blinking elements</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-25">
            <p>Your page, or any part of it, may <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#time-limits-blink">blink for up to three seconds</a>. <a href="http://www.w3.org/TR/2006/WD-UNDERSTANDING-WCAG20-20060427/#seizure-does-not-violate-terms">Parts of it</a> may not, however, &ldquo;flash.&rdquo;</p>
        </blockquote>
        <p>Everybody hates the infamous <code>blink</code> tag because it makes text unreadable. But I don&rsquo;t think that&rsquo;s what they are speaking of. It&rsquo;s more like in <strong>banner ads</strong>, or in <strong><acronym title="Asynchronous JavaScript and XML">Ajax</acronym> notifications</strong>. For three seconds I can live with that. The difference between <em>blinking</em> and <em>flashing</em> is the frequency; the latter can result in epileptic seizures. Simply avoid anything between three and fifty flashes per second.</p>
    </li>
    <li>
        <h4 id="baseline-technologies" class="lt-10">5. Baseline technologies</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-40">
            <p>You&rsquo;ll be able to define entire technologies as a &ldquo;<a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#baseline" id="really-says:a-45">baseline</a>,&rdquo; meaning anyone without that technology has little, if any, recourse to complain that your site is inaccessible to them.</p>
        </blockquote>
        <p>Not true. Baselines have to be <strong><a href="http://www.w3.org/WAI/WCAG20/baseline/#who2" title="reasonable baselines">reasonable</a></strong>. If they are not reasonable, others, including your government, can set a baseline.</p>
        <p>There are a couple of <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#baseline-setting">examples for reasonable baselines</a>, like &ldquo;<q>only technologies that have been widely supported by more than one accessible and affordable user agent for more than one release</q>&rdquo; for a government site. More examples can be found in the&nbsp;&hellip;</p>
    </li>
    <li>
        <h4 id="conformance-claims" class="lt-10">6. Conformance claims</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-65">
            <p>If you wish to claim <acronym>WCAG</acronym>&nbsp;2 compliance, you must publish a <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#conformance-required">checklist of declarations</a> more reminiscent of a forced confession than any of the accessibility policies typically found today.</p>
        </blockquote>
        <p>Hmm, which of the following do you think is clearer?</p>
        <ol class="alpha">
            <li><a href="http://www.w3.org/WAI/WCAG1AA-Conformance"><img src="http://www.w3.org/WAI/wcag1AA.gif" class="example" alt="W3C WCAG&nbsp;1.0 Conformance Level Double-A" width="88" height="31" /></a></li>
            <li>
                <blockquote cite="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#conformance-examples">
                    <p>On 5&nbsp;May 2006, &ldquo;G7: An Introduction&rdquo; http://telcor.example.com/nav/G7/intro.html conforms to <acronym>W3C</acronym>&rsquo;s <acronym>WCAG</acronym>&nbsp;2 <strong>Conformance Level Double-A</strong>. The following <strong>additional success criteria</strong> have also been met: 1.1.2, 1.2.5, and 1.4.3. The baseline for this claim is UDBaseline#1-2006 at http://UDLabs.org/baselines#1-2006.html. The specification that this content <strong>&ldquo;relies upon&rdquo;</strong> is: <acronym>XHTML</acronym> 1.0 (Strict), and Real Video. The specifications that this content <strong>&ldquo;uses but does not rely on&rdquo;</strong> are: JavaScript 1.2, <acronym>CSS</acronym>&nbsp;2.</p>
                </blockquote>
            </li>
        </ol>
        <p>My vote goes for the <acronym>WCAG</acronym>&nbsp;2 conformance claim. Include this elegantly as a <acronym title="Resource Description Framework">RDF</acronym> file within a <code>&lt;link&gt;</code> (something missing in this working draft), and I&rsquo;m a happy developer.</p>
    </li>
    <li>
        <h4 id="conformance-scope" class="lt-10">7. Conformance scope</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-50">
            <p>You&rsquo;ll be able to define entire directories of your site as off-limits to accessibility (including, in <acronym>WCAG</acronym>&nbsp;2&rsquo;s own example, <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#conformance-scoping">all your freestanding videos</a>).</p>
        </blockquote>
        <p>That&rsquo;s true. But you can&rsquo;t <strong>exclude integral parts</strong> of a process, like parts of a shop, though further definition would be required which parts can be excluded and which can&rsquo;t. It becomes clearer when you take an example where the <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#conformance-wcag1">scope is set with a date</a>:</p>
        <blockquote cite="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#conformance-wcag1">
            <p>Materials with creation or modification dates before 31&nbsp;December 2006 conform to <acronym>WCAG</acronym>&nbsp;1.0 Level Double-A. Materials with creation or modification dates after 31&nbsp;December 2006 conform to <acronym>WCAG</acronym>&nbsp;2.0 Level Double-A.</p>
        </blockquote>
        <p>I can imagine cases where new content does conform to <acronym>WCAG</acronym>&nbsp;2, while nobody bothers to touch <a href="http://www.w3.org/TR/REC-html32" title="Hypertext Markup Language Recommendation 3.2">really old content</a> somewhere deep in the archives. So scoping is a <strong>practical issue</strong>: rather have conformance for the new and important parts than none at all.</p>
    </li>
    <li>
        <h4 id="video" class="lt-10">8. Video</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-75">
            <p>Not that anybody ever made them accessible, but if you post videos online, you no longer have to provide audio descriptions for the blind at <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#N10516">the lowest &ldquo;conformance&rdquo; level</a>. And only prerecorded videos require captions at that level.</p>
        </blockquote>
        <p>Joe Clark was dubbed <a href="http://www.theatlantic.com/doc/prem/200109/erard" rel="nofollow"><q>the king of closed captions</q></a>, so from his point of view <acronym>WCAG</acronym>&nbsp;2 must be a <strong>step backwards</strong>: audio descriptions for prerecorded video are required on level&nbsp;2, on level&nbsp;1 either audio descriptions or a transcript will be sufficient. Audio descriptions for <em>live</em> video content were <a href="http://lists.w3.org/Archives/Public/w3c-wai-gl/2006AprJun/0195">dropped</a> in November 2005, and captions for live videos are level&nbsp;2.</p>
        <p><acronym>WCAG</acronym>&nbsp;1 was very vague and <a href="http://www.w3.org/TR/WCAG10-TECHS/#tech-synchronize-equivalents">didn&rsquo;t make distinctions</a> between live and prerecorded video. Everything had to have audio descriptions on the lowest level. The WCAG&nbsp;2 approach doesn&rsquo;t go that far. Although this might be disappointing, it is more differentiated and more reasonable.</p>
    </li>
    <li>
        <h4 id="audio" class="lt-10">9. Audio</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-85">
            <p>Your podcasts may have to be remixed so that dialogue is <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#visual-audio-contrast-noaudio">20 decibels louder than lengthy background noise</a>. (You don&rsquo;t have to caption or transcribe them, since they aren&rsquo;t &ldquo;<a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#multimediadef" id="really-says:a-95">multimedia</a>&rdquo; anymore. [&hellip;]</p>
        </blockquote>
        <p>I agree not many people have the equipment to correctly measure a difference of 20&nbsp;<acronym title="Decibels">dB(A)</acronym>, but as a rule of thumb any <strong>dialogue should be easy to understand</strong>. Having my own program on a free radio station I can dig that. But there&rsquo;s another major point Joe misses: although technically <strong>audio only</strong> is not <em>multi</em>media, it <strong><a href="http://www.w3.org/TR/2006/WD-UNDERSTANDING-WCAG20-20060427/#N1013E">still has to be transcribed</a></strong>.</p>
    </li>
    <li>
        <h4 id="skip-links">10. Skip links</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-105">
            <p>You can put a few hundred navigation links on a single page and do nothing more, but if you have <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#navigation-mechanisms-skipcb">two pages together</a> that have three navigation links each, you must provide a way to skip navigation.</p>
        </blockquote>
        <p>Skip links are good, I don&rsquo;t mind to have them everywhere. But in <acronym>WCAG</acronym>&nbsp;1 &ldquo;<q>a few hundred navigation links</q>&rdquo; would have been required to be structured with subheadlines to enhance understanding. That&rsquo;s the real issue here!</p>
    </li>
    <li>
        <h4 id="offscreen-positioning">11. Offscreen positioning</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-115">
            <p>You can&rsquo;t use offscreen positioning to add labels (e.g., to forms) that only some people, like users of assistive technology, can perceive. <em><a href="http://www.w3.org/TR/2006/WD-UNDERSTANDING-WCAG20-20060427/#content-structure-separation-programmatic-intent-head">Everybody</a></em> has to see them.</p>
        </blockquote>
        <p>Although the intent of that criterion clearly is to <strong>make structure available to screen readers</strong> through semantic markup, the sentence Joe Clark refers to <em>could</em> be interpreted the way he does. Here&rsquo;s the <a href="http://www.w3.org/TR/2006/WD-UNDERSTANDING-WCAG20-20060427/#content-structure-separation-programmatic-intent-head" title="Link to the text Joe Clark refers to">original</a>:</p>
        <blockquote cite="http://www.w3.org/TR/2006/WD-UNDERSTANDING-WCAG20-20060427/#content-structure-separation-programmatic-intent-head">
            <p>The purpose of this success criterion is to ensure that when such relationships are perceivable to one set of users, those relationships can be made to be perceivable to all.</p>
        </blockquote>
        <p>That&rsquo;s not really new. Think of <strong>zoom readers</strong> with tab navigation via keyboard. If you place content offscreen, it can be quite irritating if an element gains focus and still is not visible. Good practice would require at least changing the element&rsquo;s position to a visible area when it gets <code>:focus</code>. Although labeling <em>forms</em>, like in Joe&rsquo;s example, can be achieved <em>without</em> offscreen positioning since the <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/Overview#H65" title="Using the title attribute on form input fields">title attribute</a> is deemed sufficient.</p>
    </li>
    <li>
        <h4 id="tab-source-order">12. Tab source order</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-125">
            <p><acronym>CSS</acronym> layouts, particularly those with absolutely-positioned elements that are removed from the document flow, may simply be <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/#N100C7">prohibited</a> at the highest level. In fact, source order must match presentation order even at the lowest level.</p>
        </blockquote>
        <p><strong><a href="http://www.positioniseverything.net/articles/onetruelayout/anyorder">Death to any order columns!</a> <a href="http://alistapart.com/articles/holygrail">Death to the Holy Grail!</a></strong> I can understand the feelings some have towards that, but again it&rsquo;s <a href="http://www.w3.org/TR/WAI-WEBCONTENT/#tech-tab-order">nothing new</a>. In fact, in Germany&rsquo;s eAccessibility law it was implemented as a priority&nbsp;2 feature, not 3. The tab navigation shouldn&rsquo;t be irritating and jump across the page, so take care of your source order.</p>
    </li>
    <li>
        <h4 id="idioms-acronyms-and-pronounciation">13. Idioms, acronyms, and pronounciation</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-135">
            <p>Also at the highest level, you have to <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#N107C8">provide a way</a> to find all of the following:</p>
            <ol>
                <li>Definitions of idioms and &ldquo;jargon&rdquo;</li>
                <li>Expansion of acronyms</li>
                <li><em>Pronunciations</em> of some words</li>
            </ol>
        </blockquote>
        <p>While for English developers <strong>marking-up foreign-language passages</strong> might be an exception with an unusual amount of &ldquo;<q>fanatical care</q>&rdquo; to achieve this, people in countries like Japan or Germany, where you have many anglicisms especially in technical texts, had <a href="http://www.w3.org/TR/WAI-WEBCONTENT/#gl-abbreviated-and-foreign">a long time</a> to get accustomed to it.</p>
        <p>In fact, according to <acronym>WCAG</acronym>&nbsp;1 <em>any</em> language changes had to be identified as a priority&nbsp;1 requirement, while in <acronym>WCAG</acronym>&nbsp;2 only the document&rsquo;s <a href="/2006/best-practices/#html-language" title="Best practices to define the primary language">primary language</a> is level&nbsp;1, and only <em>passages or phrases</em> within the text are level&nbsp;2, not <em>single words</em>. This is an incredible work reduction. Considering screen readers make a subtle pause before language switches that can get annoying in texts with many foreign words, it is also an improvement for those users.</p>
    </li>
    <li>
        <h4 id="alternate-documents">14. Alternate documents</h4>
        <blockquote cite="http://www.alistapart.com/articles/tohellwithwcag2/#really-says:li-165">
            <p>You also have to provide an alternate document if a reader with a &ldquo;lower secondary education level&rdquo; couldn&rsquo;t understand your main document. (In fact, <acronym>WCAG</acronym>&nbsp;2 <a href="http://www.w3.org/TR/2006/WD-WCAG20-20060427/complete#N1089F">repeatedly</a> <a href="http://www.w3.org/TR/2006/WD-WCAG20-TECHS-20060427/#F19">proposes</a> maintaining separate accessible and inaccessible pages. In some cases, you don&rsquo;t necessarily have to improve your inaccessible pages as long as you produce another page.)</p>
        </blockquote>
        <p>Again, that&rsquo;s an <a href="http://www.w3.org/TR/WAI-WEBCONTENT/#tech-alt-pages">old friend</a>, and it&rsquo;s emphasized that an <a href="http://www.w3.org/TR/2006/WD-UNDERSTANDING-WCAG20-20060427/#accessible-alternatives-level1-intent-head">alternate version</a> &ldquo;<q>is a fallback option and is not preferable to making the content itself accessible.</q>&rdquo; So what? If a technical document for a specific target audience can&rsquo;t use very simple language, it is common to <a href="http://www.w3.org/TR/UNDERSTANDING-WCAG20/Overview#meaning-supplements-techniques-head">provide a text summary</a> for people with lower reading skills. That doesn&rsquo;t mean we forget about accessibility and start publishing nothing but alternate text versions again.</p>
    </li>
</ol>

<h3 id="conclusion">Conclusion</h3>

<p id="cooperation">Joe Clark takes some points, but on a closer look his article leaves a bitter taste as <strong>another tool for  enforcing his point of view</strong> on the Web Content Accessibility Working Group. Okay, probably most of us who care about web standards today have been <a href="http://joeclark.org/access/about/whycaptioning.html" rel="nofollow">nerds</a> as teenagers. But then again most of us have quit playing Dungeons and Dragons and got some social life. We don&rsquo;t spend <a href="http://www.theatlantic.com/doc/prem/200109/erard" rel="nofollow">hours in front of our <abbr title="television">TV</abbr></a> and write <a href="http://blog.fawny.org/category/accessibility/captioning/cbc/" rel="nofollow">angry nitpicking letters to the <acronym title="Canadian Broadcasting Corporation">CBC</acronym></a>. We don&rsquo;t harass <acronym>W3C</acronym> working groups, and when they won&rsquo;t be intimidated, we do not <a href="http://wcagsamurai.org" title="The WCAG Samurai, chaired by Joe Clark" rel="nofollow">found our own</a>. Be gentle and play with the other kids.</p>

<blockquote id="subversion" cite="http://meyerweb.com/eric/thoughts/2006/08/14/angry-indeed/#comment-43103">
    <p>If you want reform then do it from the inside &mdash; the subtlety of subversion is more effective than revolution.</p>
</blockquote>

<p class="cite"><cite><a href="http://meyerweb.com/eric/thoughts/2006/08/14/angry-indeed/#comment-43103">Comment on Eric Meyer&rsquo;s blog</a></cite></p>

<p id="participation"><strong><acronym>WCAG</acronym>&nbsp;2 is not so spoiled</strong>, there&rsquo;s still plenty of opportunity to <a href="http://www.w3.org/WAI/GL/WCAG20/issue-tracking/" rel="nofollow" title="External link to the WCAG issue tracking tool">make your constructive critique heard</a> until the working draft becomes a recommendation.</p>

<p id="acknowledgment" class="acknowledgments">Thanks to the Frankfurt <a href="http://www.webmontag.de" hreflang="de" xml:lang="de" lang="de">Webmontag</a> for the inspiration to write down and extend the things I mentioned in my lecture about <acronym>WCAG</acronym>&nbsp;2 on 14&nbsp;August 2006.</p>
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