That’s an interesting initiative that will be joined by other organizations quickly. Alas there are countries without any recognized label: nobody adopted the impractical and overpriced German DIN certification yet. In other countries like Sweden they don’t certify, they prefer to educate. Also the EU funded Unified Web Evaluation Methodology (UWEM) is part of the evaluation process and virtually unknown among developers, so there needs to be more education and outreach to increase the adoption rate.

Though it’s not perfect, it’s a step in the right direction. It’s the only European label that we have so far (unless other research projects funded by the European Commission unknowingly produce a competing label) and it’s based on a solid foundation with well-recognized national bodies.

But please, somebody replace the embarrassing flags from the language selection. Although that’s more related to usability than accessibility, these experts should know that flags represent countries, not languages. Come on, one of them is Belgian, they should know how to handle language switches on multilingual websites!