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	<title>Learning the World &#187; book:isbn=1590598148</title>
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		<title>My @media 2006 Day Two</title>
		<link>http://learningtheworld.eu/2006/atmedia-day-two/</link>
		<comments>http://learningtheworld.eu/2006/atmedia-day-two/#comments</comments>
		<pubDate>Mon, 26 Jun 2006 07:00:04 +0000</pubDate>
		<dc:creator><![CDATA[Martin Kliehm]]></dc:creator>
				<category><![CDATA[accessibility]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web standards]]></category>
		<category><![CDATA[@media]]></category>
		<category><![CDATA[Ajax]]></category>
		<category><![CDATA[atmedia]]></category>
		<category><![CDATA[atmedia2006]]></category>
		<category><![CDATA[book:isbn=0321509021]]></category>
		<category><![CDATA[book:isbn=1590598148]]></category>
		<category><![CDATA[Cameron Moll]]></category>
		<category><![CDATA[Dan Cederholm]]></category>
		<category><![CDATA[DHTML]]></category>
		<category><![CDATA[Eric Meyer]]></category>
		<category><![CDATA[i18n]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[Jeremy Keith]]></category>
		<category><![CDATA[Jon Hicks]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[microformats]]></category>
		<category><![CDATA[Mobile Web]]></category>
		<category><![CDATA[Molly Holzschlag]]></category>
		<category><![CDATA[Nate Koechley]]></category>
		<category><![CDATA[Robin Christopherson]]></category>
		<category><![CDATA[Tantek Çelik]]></category>
		<category><![CDATA[uk]]></category>
		<category><![CDATA[W3C]]></category>
		<category><![CDATA[yahoo]]></category>

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		<description><![CDATA[Day two of the @media conference included talks about microformats, Yahoo!&#8217;s new technical strategies, browser memory leaks and performance tweaks, some information about accessibility, the mobile web, and meeting Molly Holzschlag.&#160;[&#8230;]]]></description>
				<content:encoded><![CDATA[<p><strong>Day two of the @media conference included</strong> talks about microformats, Yahoo!&rsquo;s new technical strategies, browser memory leaks and performance tweaks, some information about accessibility, the mobile web, and meeting Molly&reg; Holzschlag.</p>

<h3>In this post:</h3>

<ul class="toc">
    <li><a href="#cederholm">Dan Cederholm: Bulletproof web design</a></li>
    <li><a href="#christopherson">Robin Christopherson: Beyond a code audit</a></li>
    <li><a href="#moll">Cameron Moll: Mobile web design</a></li>
    <li><a href="#koechley">Nate Koechley: Yahoo! <abbr title="versus">vs.</abbr> Yahoo! <abbr>vs.</abbr> Yahoo!</a></li>
    <li><a href="#tantek">Tantek Çelik: Microformats: evolving the web</a></li>
    <li><a href="#hot-topics">&ldquo;Hot topics&rdquo; panel</a></li>
    <li><a href="#presentations">More presentations</a></li>
</ul>

<p>The <strong>evening:before</strong> featured another get-together in a fancy work:after club, which can be summed up like this: Sweden won against Paraguay, and it was hard to talk to others because some notorious <acronym title="title">DJ</acronym> wouldn&rsquo;t turn down the volume. He desperately tried to get somebody on the dance floor switching from house music to <acronym title="Rhythm &amp; Blues">r&amp;b</acronym> pop, but didn&rsquo;t realize that was not what the audience wanted.</p>

<h3 id="Cederholm">Bulletproof web design</h3>

<p class="vcardInComments">If there was an award for <a href="http://simplebits.com/publications/speak/atmedia/bpwd-atmedia2006.pdf" title="Dan Cederholm&rsquo;s slides as PDF (20 Megabyte)" type="application/pdf">best presentation</a>, <a href="http://www.simplebits.com" class="url fn">Dan Cederholm</a> would get my vote! His slides were so well-designed, so clean, and the special effects (not seen in the <acronym title="Portable Document Format">PDF</acronym> version) contributed to clarify the scope.</p>

<p>It was like <a href="/2006/atmedia-day-one/#keith">Jeremy Keith&rsquo;s presentation</a> the day before, where you knew all the things he was talking about, still <strong>something made &ldquo;click&rdquo; and shifted your perception</strong> &mdash; and if it&rsquo;s only that you think <em>&ldquo;that&rsquo;s what I always needed to show to my designers!&rdquo;</em></p>

<p class="floatleft">
    <img class="floatleft" src="/wp-content/uploads/2006/06/2006-06-16-dig-dug-text-test" alt="Scene from the computer game Dig Dug" width="200" height="125" />
    <span class="caption">Scene from the early computer game Dig Dug (Atari 1983), where you pump up monsters until they explode</span>
</p>

<p>His example for thinking ahead showed a photo of a new warehouse in San Francisco, where the windows had been inserted to be <strong>future proof</strong>, but cemented over for the current use. So think ahead, because content amount and text size may vary, content changes and needs to be maintained, and because the environment can change. Take something off, like images, <acronym title="Cascading Style Sheets">CSS</acronym>, or JavaScript, and make sure the website still functions.</p>

<blockquote cite="http://simplebits.com/publications/speak/atmedia/bpwd-atmedia2006.pdf">
    <p class="last">&ldquo;The journey begins by letting go of control, and becoming flexible.&rdquo;</p>
</blockquote>

<p class="cite"><cite>John Allsopp, &ldquo;<a href="http://www.alistapart.com/articles/dao/">A Dao of Web Design</a>&rdquo;</cite></p>

<p>A lot of his examples worked by setting a 50% value for the horizontal or vertical <code>background-position</code> in combination with overlapping images, and he introduced the term <strong><q>&ldquo;Dig Dug Text Test&rdquo;</q></strong> as a metaphor for pumping up text and assuring the design is still not destroyed. <em>Reminder to self:</em> add more references to early 1980&rsquo;s games in presentations, they are <em>so</em> cool!</p>

<h3 id="christopherson">Beyond a code audit</h3>

<p class="vcard"><a href="http://www.abilitynet.org.uk" class="url fn">Robin Christopherson</a>&rsquo;s bad karma was that he relied on the unreliable wireless network in the conference center, therefore a few examples from the web refused to work.</p>

<p>But by struggling with the technical constraints he set a real-world example for the attending web developers. Robin is blind, and he did not notice the Windows <acronym>XP</acronym> bubbles popping up once in a while trying to alert him that the network was unavailable. He was unable to login on the <acronym title="Queen Elizabeth II Conference Center">QE2CC</acronym> screen, because it was inaccessible and refreshed too often. Also most people I spoke with were deeply impressed by the <strong>incredible speed his screen reader was set to</strong>.</p>

<p>He had also prepared a couple of educational films about challenges on the web for people beyond the visually impaired, like a woman with <strong>learning disabilities</strong> who didn&rsquo;t understand the word &ldquo;disclaimer,&rdquo; or a quadriplegic with a mouthstick and a <strong>voice recognition</strong> system, which was useless when the <code>alt</code> text in images or Flash applications did not match the displayed text. I know what a tremendous amount of work the production of such little films is, and I&rsquo;m looking forward to access them on Robin&rsquo;s site. Also check his <a href="http://www.abilitynet.org.uk/content/oneoffs/media2006.htm" title="Speaker&rsquo;s notes for &ldquo;Beyond the code audit&rdquo;">speaker&rsquo;s notes</a>.</p>

<h3 id="moll">Mobile web design</h3>

<p class="vcard"><a href="http://flickr.com/photos/martin-kliehm/171504415/in/set-72157594172244478/" title="Larger version of the Cameron Moll photo on flickr"><img class="floatleft photo" src="/wp-content/uploads/2006/06/2006-06-16-cameron-moll-small" alt="Cameron Moll presenting @media conference" width="200" height="150" /></a> <a href="http://www.cameronmoll.com" class="url fn">Cameron Moll</a> mentioned a few times that he had held this presentation a year ago. Therefore it was very professional, very slick, but a little unemotional and in my opinion not quite up to date.</p>

<p>Okay, there are more mobile phones than computers, more mobiles than landline connections, but he didn&rsquo;t stress the <a href="http://opengardensblog.futuretext.com/archives/2006/03/mobile_web_20_a_2.html" title="The head of Oxford University&rsquo;s &ldquo;Next Generation Mobile Applications Panel&ldquo; about Ajax on handhelds">incredible impact the wide adoption of Opera</a> supporting <a href="http://www.opera.com/products/mobile/platform/" title="Opera mobile platform website">JavaScript on cellphones</a> will have. That&rsquo;s finally a <em>common platform</em> for web applications using <acronym>Ajax</acronym>, as opposed to hundreds of different implementations of Java which are almost impossible to test. That&rsquo;s a most remarkable development with the potential of revolutionizing mobile applications &mdash; Cameron hardly mentioned it, although this became public in November 2005.</p>

<p>Of course <acronym title="Wireless Markup Language">WML</acronym> is dead, long live <a href="http://www.openmobilealliance.org/tech/affiliates/wap/wap-277-xhtmlmp-20011029-a.pdf" type="application/pdf" title="XHTML Mobile Profile specification"><acronym title="eXtensible Markup Language Mobile Profile">XHTML MP</acronym></a>! You should serve content from a <em><abbr title="dot">.</abbr>mobi</em> domain and concentrate on the contextually relevant information: People might check their eBay watchlist on their cellphone, but they don&rsquo;t upload items to sell, so ignore features like that when developing for mobile devices.</p>

<p>Also my question about <strong>Vodafone and other carriers inserting invalid code</strong> in the pages they serve through their proxy might not have been clear enough, because Cameron replied it&rsquo;s up to the carriers and the browsers how to interpret pages, while developers can control the code.</p>

<p>Unfortunately that&rsquo;s untrue when carriers compress images more and insert JavaScript to get the original images with higher resolutions with a key combination. One script is inserted with the deprecated <code>language</code> attribute in the header, while the other comes <em>after</em> the closing <code>&lt;/html&gt;</code> tag, thus <strong>rendering your valid <acronym title="eXtensible Hypertext Markup Language">XHTML</acronym> strict code to tag soup</strong>. The problem not only manifests on mobile browsing devices, but also when you surf with a regular notebook using your mobile access. Therefore a <code>@media handheld</code> <acronym>CSS</acronym>, browser sniffing, or serving the MIME type depending on the <acronym title="Hypertext Transfer Protocol">HTTP</acronym> accept header are all doomed. And there&rsquo;s no way to prevent the carriers from doing such evil.</p>

<h3 id="koechley">Yahoo! <abbr title="versus">vs.</abbr> Yahoo! <abbr>vs.</abbr> Yahoo!</h3>

<p class="vcard"><a href="http://www.flickr.com/photos/martin-kliehm/171521325/in/set-72157594172244478/" title="Larger version of the Nate Koechley photo on flickr"><img class="floatleft photo" src="/wp-content/uploads/2006/06/2006-06-16-nate-koechley-s" alt="Nate Koechley" width="200" height="150" /></a> I went to this <a href="http://nate.koechley.com/blog/2006/07/12/my_atmedia_2006_slides/" title="Nate Koechley&rsquo;s presentation slides">presentation</a> because <cite><a href="http://nate.koechley.com/blog/" class="url fn">Nate Koechley</a></cite> recently published his smart concept paper about <a href="http://developer.yahoo.com/yui/articles/gbs/gbs.html">graded browser support</a>, which we immediately adopted. What I didn&rsquo;t expect was a most impressive roller coaster trip through browser performance!</p>

<p>Yahoo! has a beta version out for their new portal, also <em>Yahoo! Photos</em> and <em>Yahoo! Mail</em> is under development. All of them make more or less <strong>heavy use of <acronym title="Dynamic HTML">DHTML</acronym> and <acronym title="Asynchronous JavaScript and XML">Ajax</acronym></strong>. Yahoo&rsquo;s goals were increasing performance by 300%, adding interactivity (vulgo: drag &amp; drop), and supporting web standards.</p>

<p>For a <strong>fast response</strong> they used techniques like <a href="http://www.alistapart.com/articles/sprites"><acronym>CSS</acronym> sprites</a>, or memory management. In Nate&rsquo;s words browsers are still <q class="italic">&ldquo;a pain in the ass,&rdquo;</q> and <q class="italic">&ldquo;the web is the most hostile software engineering environment imaginable.&rdquo;</q> <strong><acronym>DHTML</acronym> leaks memory like a sieve</strong>, so for each constructor use a destructor. Instead of adding events to thousands of email objects Yahoo! used the existing <code>document.onmousemove</code> event and checked if the mouse was over an object or white space, then passed the event to that object or drew a rectangular choice box. Key concepts are conservation, destruction, and recycling iFrames (<code>about:blank</code>). Use <a href="http://sourceforge.net/projects/ieleak" title="Drip and IE Sieve leak detectors">Drip</a> as a tool for measuring <a href="http://msdn.microsoft.com/library/en-us/IETechCol/dnwebgen/ie_leak_patterns.asp" title="Microsoft developer network about Internet Explorer memory leak patterns">memory leaks</a>, test extreme object counts, test long interactions, and test extensive navigation.</p>

<p>Also their developers <strong>prefer <a href="http://www.json.org"><acronym title="JavaScript Object Notation">JSON</acronym></a> over <acronym title="eXtensible Markup Language">XML</acronym></strong> because parsing <acronym>XML</acronym> degrades performance greater than linear as <acronym>XML</acronym> size increases.</p>

<p>They have identified <strong><a href="http://yuiblog.com/blog/2006/11/28/performance-research-part-1/"><acronym>HTTP</acronym> requests</a> as a main performance killer</strong>. Browsers still only process two or four <acronym>HTTP</acronym> requests at a time, especially start pages are not cached as effectively as they imagined, and parsing JavaScript freezes the browser. Therefore they rather serve a single large file with <acronym>CSS</acronym> in the header, and JavaScript as close to the <code>&lt;/body&gt;</code> tag as possible.</p>

<p>Regarding browsers it is faster to <strong>develop for standards, than patch</strong>. Browser support must not be binary, and it does not mean &ldquo;the same.&rdquo;</p>

<blockquote>
    <p class="last">Expecting two users using different browser software to have an identical experience fails to embrace or acknowledge the heterogenous essence of the Web.</p>
</blockquote>

<p>There are more <acronym title="Internet Explorer">IE</acronym>5 browsers out there than <acronym>IE</acronym>&nbsp;5.5, and <acronym>IE7</acronym> &ldquo;already moved the needle.&rdquo;</p>

<p>With all the <acronym>DHTML</acronym> and <acronym>Ajax</acronym> I was <strong>concerned about accessibility</strong>, but in a sidenote I almost missed Nate mentioned the <a href="http://developer.mozilla.org/en/docs/Accessible_DHTML">IBM contribution for <acronym>DHTML</acronym> accessibility</a>. Wonderful!</p>

<h3 id="tantek">Microformats: evolving the web</h3>

<p class="vcard"><a href="http://flickr.com/photos/martin-kliehm/171526392/in/set-72157594172244478/" title="Larger version of the Tantek &Ccedil;elik photo on flickr"><img class="floatleft photo" src="/wp-content/uploads/2006/06/2006-06-16-tantek-celik-s" alt="Tantek &Ccedil;elik" width="200" height="150" /></a> When microformats are even on the radar of <a href="http://microformats.org/blog/2006/03/20/bill-gates-at-mix06-we-need-microformats/" title="Bill Gates at Mix06 conference">Bill Gates</a>, how could I ignore them? I had no clue before <a href="http://www.tantek.com" class="fn url">Tantek &Ccedil;elik</a>&rsquo;s <a href="http://tantek.com/presentations/2006/06/microformats-evolution/" title="Tantek&rsquo; presentation about microformats">presentation</a> @media 2006, and now I&rsquo;m implementing them in this post. Microformats are virulent.</p>

<p>Basically you insert a few class names into your code, like</p>

<ol class="code">
    <li><code>&lt;p <strong>class=&quot;vcard&quot;</strong>&gt;</code></li>
    <li class="indent"><code>&lt;a <strong>class=&quot;url fn&quot;</strong><br />href=&quot;http://tantek.com&quot;&gt;<span class="codeSpace">&nbsp;</span>Tantek &Ccedil;elik&lt;/a&gt;</code></li>
    <li><code>&lt;/p&gt;</code></li>
</ol>

<p>There are microformats for <a href="http://microformats.org/wiki/hcard" title="The hcard microformat">contact cards</a>, <a href="http://microformats.org/wiki/hcalendar" title="The hcalendar microformat">calendars</a>, reviews, geo information, and many more. Even the Creative Commons license and the <acronym title="Platform for Internet Content Selection">PICS</acronym> label implemented in this page count as microformats. <acronym title="XHTML Friends Network">XFN</acronym> and <a href="http://microformats.org/wiki/xoxo" title="The XOXO microformat"><acronym title="Extensible Open XHTML Outlines">XOXO</acronym></a>, too.</p>

<p>You can parse this page through a <a href="http://feeds.technorati.com/contacts/http://www.learning-the-world.eu/2006/atmedia-day-two/">Technorati contacts feed service</a> or use a tool like the <a href="https://addons.mozilla.org/firefox/2240/">Tails extension for Firefox</a>, and voilÃ , there&rsquo;s a <em>vcard</em> you could import into your address book (if there wasn&rsquo;t this Thunderbird bug which prevents exactly this). With the <em>hcalendar</em> microformat you synchronize your calendar with event schedules on a website accordingly.</p>

<p>There are a few issues I ran into when I implemented hcards, and the documentation could have more examples, but they are on Tantek&rsquo;s to-do list. Also sometimes it means extra, non-semantic markup, but as microformats increase semantic meaning, I assume it gets Tim Berners-Lee&rsquo;s blessing. So go for it, microformats are definitely among the web&rsquo;s next big things!</p>

<h3 id="hot-topics">&ldquo;Hot topics&rdquo; panel</h3>

<p><a href="http://flickr.com/photos/martin-kliehm/171521326/in/set-72157594172244478/" title="Larger version of the panels photo on flickr"><img class="floatleft photo" src="/wp-content/uploads/2006/06/2006-06-16-panel-small" alt="Hot topics panel with Molly Holzschlag, Jon Hicks, Jeremy Keith, Eric Meyer, and Tantek &Ccedil;elik" width="200" height="150" /></a> I had the pleasure to meet <span class="vcard"><a href="http://www.molly.com" class="url fn" rel="met colleague">Molly Holzschlag</a></span> earlier in a coffee break, and while I was sorry I couldn&rsquo;t attend her session <a href="http://www.w3.org/blog/International/2006/06/19/internationalization_awakening_the_sleep" title="Molly Holzschlag&rsquo;s presentation"><acronym title="Internationalization">I18N</acronym>, awakening the sleeping giant</a>, I&rsquo;m confident I didn&rsquo;t miss much information as I am pretty familiar with her old articles in her regular column in <em>WebTechniques</em> and the current activity of the <acronym title="World Wide Web Consortium">W3C</acronym> <acronym title="internationalization">I18N</acronym> group, where she is a member.</p>

<p><a href="http://www.grochtdreis.de/weblog/index.php?id=P1049">Jens Grochtdreis</a> reports in his blog about the passionate presentation she gave earlier, and although there is more <a href="http://www.webtechniques.com/archives/2000/09/schwartz/" title="Howard Schwartz: Going Global &mdash; Hungry for New Markets">technical experience</a> and awareness in Europe with <a href="http://www.webtechniques.com/archives/2000/09/yunker/" title="John Yunker: Speaking in Charsets &mdash; Building a Multilingual Web Site">multilingual websites</a>, rarely they pay respect to <a href="http://www.webtechniques.com/archives/2000/09/lagon/" title="Olin Lagon: Culturally Correct Site Design">cultural differences</a>, like the meaning of <a href="http://www.webtechniques.com/archives/2000/09/desi/" title="Molly Holzschlag: Color My World">colors</a>. Molly gives everything to educate on <acronym>I18N</acronym> and promote web standards, she is also a member of <acronym title="The Web Standards Project">WaSP</acronym>. I&rsquo;m glad she seems to have found a way to get some help and support, as she is an outstanding, but sensitive person.</p>

<p>Anyway, she was part of the &ldquo;hot topics&rdquo; panel, where <a href="http://adactio.com/journal/1144/" title="Jeremy Keith about the panel">questions from the audience</a> where considered by a group of experts: Molly, Jon Hicks, Jeremy Keith, Eric Meyer, and Tantek &Ccedil;elik. They had a lot of fun and agreed <strong><acronym>CSS</acronym> has become more mainstream</strong> in the last year, as you don&rsquo;t have to defend <acronym>CSS</acronym> against table layout anymore. Well, reading the discussions in German forums and reviewing the code of other websites, there&rsquo;s still a lot of educational work to be done. Also they talked about the accessibility of <acronym>Ajax</acronym>, and mashups as the next big thing, but you can read a decent <a href="http://muffinresearch.co.uk/archives/2006/06/16/media2006-notes-hot-topics-panel/">transcript of the session</a> in Stuart&rsquo;s blog over at Muffinresearch.</p>

<h3 id="conclusions">Conclusions</h3>

<p>If you have followed me this far, you can see <strong>@media was a big inspiration</strong>, it was a lot of fun, especially the after event on Saturday, and I can only recommend the conference! There are endless <a href="http://flickr.com/search/?q=atmedia">flickr pictures</a> and quite a few <a href="http://technorati.com/search/atmedia">blog entries on Technorati</a> if you need further impressions. Um, and never mind the British food&nbsp;&hellip;</p>

<h3 id="presentations">More presentations</h3>

<p>Here are the presentations in the parallel track I couldn&rsquo;t attend. Also there will be <a href="http://learningtheworld.eu/2006/atmedia-slides/">pod- and videocasts</a> available soon.</p>

<ul>
    <li><a href="http://www.mezzoblue.com/presentations/2005/wdw/type/">Dave Shea: Fine typography on the web</a></li>
    <li><a href="http://www.andybudd.com/atmedia2006/bugs.pdf" type="application/pdf">Andy Budd: Bug hunting</a></li>
    <li><a href="http://simon.incutio.com/archive/2006/06/26/libraries"><abbr title="Document Object Model">DOM</abbr> Scripting: The Next Level</a></li>
    <li><a href="http://www.stuffandnonsense.co.uk/downloads/transcendingcss.pdf" type="application/pdf">Andy Clarke: The fine art of web design</a></li>
</ul>
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